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Clifftons reap rewards of national TV advertising


Clifftons Estate Agents was today celebrating being the 8,000th member to join forces with rightmove.co.uk! This latest news was certainly a cause for celebration with Rightmoves Area Sales Manager, Sandy Messias paying a personal visit to congratulate the branch!

This move on-line represents Clifftons strategy to come onboard with national internet trends in marketing of properties. Latest research from a National Homemovers Survey shows that 76% of successful homemovers who use the internet visit rightmove.co.uk*.

Clifftons partnership with Rightmove comes just in time to benefit from their 8th national TV advertising campaign which is expected to drive even more homemovers to the site. Buyers and tenants will be drawn to the campaign which will be aired on well known television stations such as ITV and Channel 4 from the 30th December through to 20th February! Those selling and renting properties through Clifftons will benefit from the surge of homemovers logging on to the site pre and post television campaign.

James Scollard of Cliffons comments “Our partnership with Rightmove will bring invaluable benefits to our customers. We can offer our customers national coverage of their property, increasing the likelihood of a faster sale/let at the best price. By combining our local marketing expertise with the huge marketing power of the internet we are able offer our customer’s unparalleled exposure to the largest home moving audience”.

Clifftons will also benefit from the suite of valuable management information reports which allow them to track levels of interest shown in each of their properties. This market intelligence coupled with their local market knowledge further adds to the unrivalled level of service and professionalism they offer their vendors and landlords.

Miles Shipside, Commercial Director of Rightmove comments “With 10 million visits from homemovers to our site each month, Clifftons will greatly benefit from the national exposure our website can offer their vendors. We are delighted to welcome Clifftons to our membership and look forward to a beneficial partnership”.

Cliffons can be contacted on 01202 789699 and all their properties can be viewed on www.clifftons.com or www.rightmove.co.uk

* Rightmove Home movers Survey 2005

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Posted: 22nd November 2005

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